They enter your wedding at different points and carry different weight. A full-service planner is with you from the blank page — concept, budget, venue, vendors, design, timelines, and execution across every function. A day-of coordinator steps in near the end to run the plan you've already built, managing the timeline and vendors on the day itself.
The honest way to choose is to ask: who is building the wedding? If you have the time, taste, and appetite to project-manage months of decisions yourself, a coordinator to run the final stretch may be all you need. If you want the vision designed and delivered for you — and someone accountable for both — that's full-service.
The trap is hiring a coordinator while expecting full-service outcomes. A coordinator executes a plan; they don't originate design or negotiate your whole vendor slate.
Our work sits at the full-service end for one reason: when the team drawing your mandap is the same team running the day, nothing gets lost in the handover. But be honest about which you actually need — paying for full-service you won't use helps no one.
